MY ROLE

For this project, I was responsible for the following aspects:

  • Market research on the field to identify users

  • User interviews

  • User scenarios

  • Poster design wireframes

  • Poster design visual design

  • Implementation across company sites

THE OPPORTUNITY

EagleView utilizes aerial imagery to produce highly accurate measurements of rooftops for roofing contractors, insurance companies, and government agencies. They provide a really amazing service and are leaders in this technology.

My role at EagleView was primarily to create better enterprise software and internal toolsets for all of our employees. I also contributed to team projects such as with deploying user personas company wide wherever by implementing UX principles and toolsets.

TOOLS

  • Pen & Paper

  • Whiteboard

  • Sketch (wireframes)

  • Adobe Illustrator (final designs)

 

RESEARCH

The software and platform that EagleView creates interfaces with users at all levels of the insurance claim vertical. Because of this, there are aspects of the products that need to be designed to address each user's individual needs. However, prior to this persona initiative, most of the engineers were unaware of who exactly was using their products on a regular basis. In order to deploy this effectively, the UX team determined primary and secondary personas to be introduced to the company in stages. 

USER INTERVIEWS

My first step was to schedule interviews with representative users and draft up an interview script. Luckily for me, my core focus was on internal employees making this process more efficient. 

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After conducting interviews with users (at least 3 per persona), I collected the following key information that would be included in the persona posters:

  • Representative quote

  • Adjectives for a word cloud

  • Key motivations

  • Key frustrations

  • 'Top of Mind' design goals

  • User Story

DESIGN

PERSONA SKETCHES & WIREFRAMES

While I was conducting user interviews, I was also working on sketches and wireframes for persona designs. All of these were done with pencil & paper and then converted into Sketch wireframes.

The UX team was constantly meeting to go over proposed designs and parsing out positives and negatives to each. Our overarching goal was to include details that could be digested quickly and at a glance. 

This led us to our hi-fidelity design below:

 
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FEEDBACK & ITERATIONS

Once the posters were finalized to a point we were comfortable, we brought representative samples to the actual users and asked them if this was an accurate representation of themselves. We allowed users to redline and mark the areas we were not quite right. For example, with Casey above, the team decided the photo we had used was not representative of their culture or style, so we upgraded it. They also mentioned some of our tools were off-base and offered corrections. This led to a final iteration, as evidenced below:

 
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IMPACT

After creating a set of posters, we hung them in strategic locations across the office to allow employees to familiarize themselves with customers they didn't know we even had. This drove PM's to integrate personas into decision meetings and work towards making the company more user-centric.